Again, Does It Make Sense?

Since Ross first edited and wrote for Life Office Management Association publications and then the historic Canadian Journal of Life Insurance, his unique style of opinionated and straight-to-the-point writing has garnered continued exposure in 38 countries. The topics ranged through management, reinsurance, underwriting, technology and general insurance insight. Each of his contributions took a unique view of the issue and formulated an article full of industry anecdotes and humorous meanderings.

"Who should read this book? Home-office underwriters, actuaries, marketing execs and every advisor filling out life insurance applications requiring financial underwriting."

— Steve Carlson, President, Marketing Options Inc.

It Never Made Sense!

11 years since his first book and 70 years in the making

Ross is back with his anticipated second book and a new revelation... It never made sense! Ross writes from the heart and shares stories that will make you smile, smirk and even grimace. His adventures, whether in business, travels or mentoring, include a lesson for all.

"Ross Morton writes from the heart – and shares stories that will make you smile, smirk and even grimace. His adventures, whether in business, travels or mentoring, include a lesson for all. An entertaining read that I highly recommend."

— Caron Czorny, Past Chair, The Financial Advisors Association of Canada

"So many emotions are in it. You have caught it all, sadness, bravery, hope and humour. You have a natural gift, well done!"

— Margaret Brundle, Northern Ireland